How to choose a
“funding model”?

We often hear it’s good to “diversify revenue streams”. But it can be hard to know what this really means in practice.


Start from where you are. Take a look at what you’re already doing. Realistically assess your current funding sources. Are they all aligned to your mission, vision, and values? Do they all deliver a good return on investment? Is there space for investigating other funding sources? What about moving away from some?


Many nonprofit organizations are guilty of reactive fundraising. Nothing is a substitute for thoughtful planning. Take some time to think about your funding model before you start going through the motions of fundraising. If you’re already raising funds, you can take the time to reevaluate your funding model.

Plan with WSI 


Organize brainstorming sessions with your team. Get creative and think outside of the box. Look at what other similar organizations are doing and see if there’s something that could work for yours.

Explore with WSI